Our Approach – Black Apricot

A little bit of madness.

But most of it is method.

We’re here, there and everywhere when you need us

In the good old days (remember them?) agencies tried to be all things to all people, all of the time; account handlers, planners, creative, production, media, research, web development, photographers, videographers, tea makers, artworkers, crochet experts, plasterers, butchers, bakers, candlestick makers etc., etc., etc. All sitting, just waiting for the client. They all needed paying, whether the client needed them or not. Costly, unwieldy, and inefficient, we think you’ll agree. And not particularly effective at delivering a seamless, elegant and impactful result for the client, either.

When we started, back in 2010, we (like most forward thinking agencies) thought this was daft; why not strip things back to basics, with just the key skillsets on board, and build a team perfectly suited for the clients’ projects? No waste, no over – complication, and no unnecessary costs.

So, from a core team of three, Black Apricot assembles a select work group for each and every project, drawing on almost 40 years of design, marketing and project management contacts to find EXACTLY the right mix of skills and knowledge required for the job in hand.

Sach Parmar, Creative Director

Sach Parmar

Creative Director

Richard Pettinger, Marketing & Commercial Manager

Richard Pettinger

Marketing & Commercial Manager

Sach Parmar, Designer

Oliver Stanley

Graphic & Web Designer

Our clients become partners. Big or small, we work together to deliver results.

The whole world of graphic design and marketing has, if you distill it, only one purpose; to promote growth. Whether you're seeking new sales or more sales, awareness, reach, new markets, the key to your success is in the adding of value to your offering and, ultimately, your brand.

We're really proud of the effective - and, we like to think, elegant - results we have produced for our clients. Judge for yourself...

Contact Us At

hello@blackapricot.com

+44 (0) 1332 258309

Friar Gate Studios,
Ford Street,
Derby,
DE1 1EE

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