Branding – Black Apricot

Ok, so you need a brand. And a good one.

We understand branding and what it should say about you.

Working collaboratively with you, we’re dedicated to making your brand the best it can be, visually communicating its offering across a number of touchpoints. All supported and strengthened by some grounded research and strategy.

It’s important to understand what it should say to your clients and prospects, too. People buy from people. Your brand needs to effectively communicate your values and offering to attract those like-minded people.

Let us steer you safely and effectively through the maze of steps to achieving your new, improved branding;

  • Market Research
  • Brand Strategy
  • Identity Design
  • Brand Guidelines
  • Brand Development
  • Art Direction
  • Content Creation
  • Copywriting
  • Photography
  • Stationery
  • Packaging
View Our Branding Projects

Sach Parmar

Creative Director

Richard Pettinger

Marketing & Commercial Manager

Oliver Stanley

Design & Web Lead

The Cycle - Let’s get peddling

Distilled to its essence, successful brand marketing (whatever the marketplace) can be seen as a four-stage process;

Awareness

Telling everyone – and we mean everyone – who you are and what you do. It’s that simple. Promote your company, its branding and offering across as many channels as possible; social media, print, sponsorship, PR. Extend and expand your reach assessing the initial reaction.

Engagement

Once you have your audience’s attention and established channels of communication, it’s about starting - and sustaining - a conversation. This is where you can reinforce your brand values and offering, in readiness for the next step, which is…

Conversation

It seems a small step from engagement to conversion, but it’s one that can make or break your campaign. We will supply tried and tested techniques to maximize and broaden the conversion rate of your audience, turning interest into sales, ensuring these sales are ‘good’ sales, leading to…

Advocacy

A strong, passionate, persuasive and honest brand provides the best kind of client; one who wants to tell the world about you. Done correctly, each sale you accrue will come with its own salesperson, promoting your business in the best , most effective way possible – recommendation.

Contact Us At

hello@blackapricot.com

+44 (0) 1332 258309

Friar Gate Studios,
Ford Street,
Derby,
DE1 1EE

Latest Tweets